Hello! I'm Angela
Are you looking for a senior-level marketing leader to help you take your marketing programs to the next level? Do you need an experienced marketer to help you identify the gaps in your current marketing plans and then go out and solve them? Then allow me to introduce myself. I'm Angela, and I've spent the past 13 years helping companies large (think Fortune 100) and small grow and mature their marketing efforts across a multitude of channels. And I would love to help you do the same, so let's talk!
Angela McKendree
MARKETING DIRECTOR
Phone:
512-758-2624
Email:
Location:
Austin, TX
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LinkedIn Profile:
www.linkedin.com/in/angelamckendree
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RESUME
WORLD EDUCATION SERVICES
In my time at WES, I have grown the customer marketing department from 2 to 9 employees and expanded the scope of work to include:
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Content marketing
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Social media and community management
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Email and marketing automation
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SEO
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Paid digital ad campaigns
For the purposes of:
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Demand generation
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Lead generation and data capture
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Lead conversion, revenue generation
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Customer experience improvement
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Customer retention, advocacy and referrals
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2014-Present
Director of Customer Marketing
2013-2014
E-Commerce Marketing Consultant
WHOLE FOODS MARKET GLOBAL HEADQUARTERS
I was brought into this role to advocate for and help Whole Foods implement data-driven e-commerce strategies, to maintain the current e-commerce platform and catalog while simultaneously making recommendations for future improvements. Projects included:
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Advocate for a unified inventory management system
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Lead UX enhancements
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Competitor analysis reporting
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Launch multivariate (A/B) testing capabillities
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Establish common KPIs across all regions and standardize reporting on product sales, revenue
2009-2013
E-Commerce Management Sr. Advisor
DELL
As a digital marketer in the B2B space at Dell, where we sold SaaS and hardware solutions to large enterprise customers, I had multiple missions:
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Enable billions of dollars in online transactions per quarter
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Empower sales teams to succeed
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Sell products and services online
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Generate a steady stream of qualified new leads
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Enhance Dell's reputation with key audiences and expand their knowledge of our offerings
I used a broad set of marketing skills everyday to fulfill those missions and took on a wide variety of projects, including:
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Website user experience enhancements
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Ad campaign management and optimization
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Integrating digital and social media campaigns with print and television campaigns
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Content marketing, lead generation, and lead nurturing
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Partner marketing, thought leadership initiatives
For a complete history, see my LinkedIn profile
DEGREES & CERTIFICATES
2001-2005
Bachelor's Degree
UNIVERSITY OF TEXAS AT AUSTIN
Bachelor of Journalism, College of Communications
2011
Project Management Professional Certifcation
PROJECT MANAGEMENT INSTITUTE
Also known as a PMP certificate, this certification can only be attained after meeting the following criteria:
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500 hours of project management experience
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40 hours of classroom training
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Passing a timed 200-question exam
SAMPLES OF WORK
Diagram: Customer Journey Analytics
Presentation: UX Improvement for B2B Transactions
Insights: Audience Personas
Report: Competitor Analysis
Presentation: Partner Marketing Packages
TOP SKILLS
Team Management
Managing Projects
Vision and Goal Setting
Demand, Lead, Revenue Generation
Digital Experience Improvement
Data-Driven Strategy
BELIEFS & APPROACH
DATA, DATA, DATA
Sometimes you can gamble on a lucky guess and win. Many marketers rely on this approach and can find some success that way. I, however, am not a gambler. I believe that data is the backbone of digital marketing, and enables us to make practical, profitable business decisions. Before my team and I embark on a new idea or tactic, I must know that demand and chances of success are high. This means I place high importance on my team's data capture, tracking, and reporting methods and empower them to enforce high standards in this area of work.
MUST HAVE PURPOSE
I have walked into many meetings and asked questions such as "What goal are you trying to achieve?" or "Who is your target audience?" only to be faced with blank stares. Before engaging in any marketing activity, I make sure my team and I are prepared to answer the basics:
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Who are we doing this for?
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Why are we doing this?
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What do we hope the result will be?
If we can answer those questions, then we can begin to build plans and gather the supporting data to move forward. Never do something just for the sake of doing it.
SET MEASURABLE GOALS
In 2016, my team exceeded an annual goal by 1151%. We were thrilled and the team was rewarded. But what if I had just told my team "Increase this number" rather than setting a measurable target? We wouldn't have known how far above expectations we were operating, because technically I said "increase it" and they did. Metaphorically speaking, my team would have earned a Pass rather than an A+. What a way to make or break motivation. I emphasize team and individual goal planning and reviews as a means to recognize success and head off problems before they occur. Everyone wins!